UGG Australia Launches Campaign Targeting Men

UGG Australia Launches Campaign Targeting Men


UGG Australia, a division of Deckers Outdoor Corporation, now unveiled its to begin with broadcast commercial, element of an integrated multi-media marketing campaign to support its men's collection. Featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Evening Football on ESPN on September 12 and would be the lead element of a campaign that contains extra Tv, on the internet digital, national print and outside media and showcases the brand's range of men's footwear also as select outerwear, apparel and accessories.

NEW YORK -- UGG Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), these days unveiled its first broadcast commercial, element of an integrated multi-media marketing campaign to help its men?¡¥s collection. Featuring quarterback Tom Brady and music by Mos Def, the ?¡ãSteps?¡À spot will air nationally on Monday Night Football on ESPN on September 12 and may be the lead element of a campaign that includes further Tv, on-line digital, national print and outdoor media and showcases the brand?¡¥s assortment of men?¡¥s footwear too as decide on outerwear, apparel and accessories.

?¡ãLaunching our men?¡¥s campaign with Television illustrates the commitment we have to this initiative and to our partnership with Tom Brady,?¡À said UGG Australia president Constance X. Rishwain. ?¡ãWorking with Tom lets us to celebrate the heritage of UGG and on the very same time introduce it to a new generation of modern day males like him who value excellent layout paired with all the UGG ??inside?¡¥ expertise.?¡À

30-second spot, you'll be able to see (Monday) Football Night in on the web digital media platforms, which includes ESPN.com, CBS.com, Pandora launched termed "steps" with music hip-hop singer Holmes shot: three-time champion star at Hulu and Brightroll 9 July. "Steps" on the spot by following the steps of his life Tom Brady. Men wearing UGG shoes of the audience to adhere to his journey, as a result of his ever-changing seasons and setting, eventually major towards the stadium.